Early this month, Twitter and Google reached a deal to incorporate tweets into Google search results. This deal has been rumored to take effect towards the middle of the year, when tweets from Twitter accounts will be visible in Google’s search engine results pages (SERPs).
In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving the Web company access to Twitter’s firehose, the stream of data generated by the microblogging service’s 284 million users, people with knowledge of the matter said Wednesday. Google previously had to crawl Twitter’s site for the information, which will now be visible automatically.
There is already evidence to suggest that links in tweets are indexed more rapidly, depending on the authority and relevance of the authority of Twitter users re-tweets.
Incorporating Twitter tweets into Google SERPs by granting access to Twitter’s Firehose API technology is another way Twitter hopes to provide more opportunities for Twitter to convert and monetize on it’s social media platform.
In the end, this should provide more value to Twitter users by indexing their tweets in the Google search engine.
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